What is 360 degree product photography?

360 product photography, also called spin photography, is a sequence of images, shot from multiple angles. This is the latest trend in photography for e-commerce and online stores, a sure way to stand out from the competition and influence your customers’ purchasing decisions. The interactive spinning with user control, as well as zoom-in/zoom-out options give your customers the sense of control they usually have in a physical store, and which is the main barrier for making a purchase decision while browsing your online store.